How to Format Reader-Friendly Headlines

How to Format Reader-Friendly Headlines How to Format Reader-Friendly Headlines How to Format Reader-Friendly Headlines By Mark Nichol The headline of a piece of content is the reader’s invitation, so make it inviting in form as well as content. Using all capital letters is overbearing; choose between headline style (capitalizing initial letters only in words representing major parts of speech) or sentence style (initial caps only for the first word and proper nouns). Using uppercase initial letters in every word is not advisable, because words of one to three letters can look awkward when formatted that way. Headlines should be noticeably larger than the running text (the main body of copy) and other headings but not so large that they are out of proportion to them. (A range of two to five times the size of the running text is best.) Notice how newspapers and magazines use especially large headlines only for highly significant or catastrophic events. The headline font should be different than that of the running text, and I recommend reversing the serif/sans serif (â€Å"no serif†) style as well. (Serifs are appendages that extend the strokes on some letters; the headline and running-text font on this site has almost no serifs only the letter t has a â€Å"foot† while the lettering in the site’s text ads, resembling the type in most newspapers, is serif.) Notice also how the headline type’s color differs from the black type of the running text and matches the site’s color scheme. For an organization’s publications (reports, print and email newsletters, etc.) or for organizational or individual websites, it’s best to create a template in which headlines are always the same font, font style, and color. Various articles can have headlines with different point sizes (generally, the larger the article, and the higher it appears on the page, the larger the headline’s point size should be), but if every issue of your newsletter or every page on your website has the same layout, maintain consistency across iterations. Print publications have traditionally utilized one of three approaches for wording headlines to draw readers in: what I call the statement headline, the phrase headline, and the concept headline. The statement headline, employed in news articles and on many content websites, is formatted like a sentence and straightforwardly tells readers what to expect (â€Å"Grammar Guru Offers Advice on Formatting Headlines†). The second style, also used widely in print and online journalism (especially editorials, features, and how-to articles) and on the Internet, is an incomplete sentence that nevertheless conveys the gist of the content to follow (â€Å"How to Format Reader-Friendly Headlines†). The third format uses wordplay to evoke the subject of the material below the headline while entertaining the reader (â€Å"Tips for Top Type†). It’s the most creative alternative, and therefore my favorite, but it should be used with caution in creating online headlines because it’s not as search friendly as the other methods (though my example does include two keywords). It’s fine to mix and match these styles in one publication or on one website, but keep the content type and the tone of the piece in mind when choosing from among them. For more tips on how to craft headlines, go to this post. Read this post instead for general advice on creating inviting Web sites. I’ll follow up with a piece about other display type (subheads and captions) next week. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?List of 50 Great Word Games for Kids and AdultsKn- Words in English

The Scarlet Letter overview on the book huge poem essays

The Scarlet Letter overview on the book huge poem essays And so it is the seventeenth century And she is wearing the Scarlet Letter And a deformed man stands in the crowd standing for three hours and wearing the A forever And Hester refuses to name whom she had the affair with and he says he will be known! he will be known! and Pearl writhes in painful convulsions and Chillingworth comes to give her medicine And he urges Hester to take a sedative but wants to know who the father is while secretly holding on to his own identity and lives in a small seaside cottage rather than somewhere else in the world and theres a great demand for clothing worn at official ceremonies and despite the popularity of her sewing Hester is still a target of abuse and a social outcast And of great price grows with a character of disrespect for authority And Hester and Pearl are companions and Pearl throws stones and violent words at children with a demand of where she came from and denying the Heavenly Father And Hester fears of rumors about Pearl being taken away and she sets out for Governor Bellinghams mansion ...

Services Marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Services Marketing - Essay Example As a result of this investigation I would like to address number of reasons for mistakes†. This does not look well for the company because it generalizes that all staffs are incompetent due to the lack of initiative. Second, Qantas should have assumed responsibility of the inconvenience instead of passing it to someone else. Doing so would make Qantas appear professional and responsible. . Acknowledged of such lapse in policy and its action to look for ways to address customer’s complaint in the future sounds professional. This acknowledges the problem without blaming anyone and more importantly, that Qantas will be doing something about it. This is a better approach than passing the blame to regulatory agencies or by citing company policies. The mention of the need of training for employees makes the employees look incompetent, insensitive and invites more complaint from the customer and this should have been avoided in the letter. This is present in the phrase â€Å"To prevent re-occurrences we have set a verification procedure and we also implemented a regular training to all crewmembers, which will ensure they have accessible to responsibilities and improving their customer’s service skills†. Qantas should have responded that â€Å"we will step up our capabilities to satisfy customer expectations†. This implies training without making the employees look incompetent. In the third paragraph, Qantas should have been completed by citing concrete acts by the company that will pacify the customer. For example, in can be written as â€Å"To show the good will â€Å"probably provide rebate† or even a free ticket to the customer’s destination† as an act to maintain the goodwill of the customer and to compensate for all the trouble caused. This would also serve as compensatory measures to the any inconveniences caused to the